


Attract Your Target To Buy or Switch From The Competition
How do you attract your target customers? As you know, attracting new customers is a costly process. It’s a well known fact that it costs far more to attract a new customer than to keep a current one. And yet many (most?) organisations spend more on the first than on...
Customer Satisfaction Is Not Enough!
Do you aim to satisfy or delight your customers? If it’s not the latter, then be warned. Satisfaction is not enough to build loyalty and advocacy. But how do you delight? We all know how extremely demanding consumers have become in recent years. The offers of constant...