by Denyse Drummon-Dunn | May 17, 2025 | Actionable Insights, Analysis, Analytics & Big Data, Customer understanding, CX, Insight, Market Research, Insight, Data analysis, MRX
Have you noticed how every technology vendor, consultant, and industry publication is telling you that your AI Strategy is the solution to all your business challenges? The pressure to invest heavily in AI capabilities has never been greater for CPG executives. Yet...
by Denyse Drummon-Dunn | May 12, 2024 | Brand Innovation, Cornerstone content, CX, Insight
[vc_row][vc_column][vc_column_text] Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain...
by Denyse Drummon-Dunn | May 12, 2024 | Brand Innovation, Cornerstone content, CX, Insight
Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal advocates? With fewer and...
by Denyse Drummon-Dunn | Oct 10, 2023 | Analysis, CX, Insight, MRX
Do you always need the market research studies you run? You might have seen a recent post of mine on LinkedIn where I said how frustrated I am with marketers who start with a survey when they have a question, rather than ending with one. If you too have this habit,...
by Denyse Drummon-Dunn | Aug 15, 2023 | Cornerstone content, CX, Engagement, Insight
Customer journeys are evolving fast, and technology is at the forefront of this transformation, especially in the past couple of years, thanks to AI. This post explores how businesses can embrace omnichannel experiences, self-service solutions, and data-driven...
by Denyse Drummon-Dunn | Jul 20, 2023 | Communications & Engagement, CX, Engagement, Insight
It’s time to move from customer satisfaction to customer delight. After all, no one wants to be good when they can be great! These days, providing a delightful, personalized experience for customers is no longer just a luxury—it’s a necessity for...
