How to Sell More to Less People: Essentials of Segmentation
Businesses often make the mistake of trying to sell to everyone, rather than running a segmentation. Are you guilty of this? Why is this a mistake? Well, if you try to please everyone you end up delighting no one. This is why best-in-class marketers work with...
The 5 Essential Rules of Customer Observation for Greater Business Success
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately under-utilised tool these days. So when was the last time you got intimate with your customers? If it...
Why UX Design is Vital to User Satisfaction and Ongoing Job Security
One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an improved online experience, people have a lot to gain from the situation. This is why UX design is vital to satisfying our...
The 7 Keys to Word-of-Mouth Marketing
Ever wonder how to get more people talking about your business? It’s simple. Offer them incredible products and services that solve their problems and fulfil their needs and desires. Then when you have converted them into customers, continue to keep them...