by Denyse Drummon-Dunn | Mar 25, 2021 | Cornerstone content, CX
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately under-utilised tool these days. So when was the last time you got intimate with your customers? If it...
by Denyse Drummon-Dunn | Nov 5, 2020 | Brand Innovation, CX, Engagement, Insight
One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an improved online experience, people have a lot to gain from the situation. This is why UX design is vital to satisfying our...
by Denyse Drummon-Dunn | Oct 8, 2020 | Brand, Brand Innovation, CX, Engagement, Leadership, Strategy
Ever wonder how to get more people talking about your business? It’s simple. Offer them incredible products and services that solve their problems and fulfil their needs and desires. Then when you have converted them into customers, continue to keep them...
by Denyse Drummon-Dunn | Dec 18, 2018 | CX, Strategy
This shorter than usual post was inspired by a great question on Quora about how to get new clients. Although my original answer was for a web design company, most of my ideas are relevant whatever industry or profession you are in. I therefore wanted to share my...
by Denyse Drummon-Dunn | Oct 23, 2018 | CX, Strategy
If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and well healthcare’s reputation is not that great. But think again. I was recently in a clinic for surgery and...
by Denyse Drummon-Dunn | Sep 18, 2018 | CX
How Can You Provide Better Services For Your Client? This is a great question isn’t it? It was asked recently on Quora and I answered it, as I do many that are posed on topics such as brand building and customer understanding. But this question is I believe very...
