by Denyse Drummon-Dunn | Jun 9, 2020 | Brand Innovation, Engagement, Leadership, Strategy
The title of this week’s post might surprise you. After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a...
by Denyse Drummon-Dunn | Jan 16, 2012 | Engagement
I was recently reviewing corporate FMCG / CPG websites and what a shock I got! These are organisations with the consumer in their name, so they should be consumer-centric, right? Well yes of course! However, very few of them seem to have taken the consumer’s...
