by Denyse Drummon-Dunn | Jul 12, 2025 | Brand Innovation, Cornerstone content, Customer Centric Business, Innovation, Leadership
Executive Summary Consumers are accelerating past traditional brand innovation, turning TikTok hacks and viral trends into tangible product shifts in the real world. A McKinsey study shows that 75% of Gen Z believe brands are “out of sync.” Simultaneously, the TikTok...
by Denyse Drummon-Dunn | Feb 8, 2025 | Analysis, Career, Innovation, Leadership, Strategy
[vc_row][vc_column][vc_column_text]Organisations are facing unprecedented challenges in remaining competitive and maintaining business success in 2025. The three fundamental pillars of sustained success are deep customer insights, meaningful innovation, and inclusive...
by Denyse Drummon-Dunn | Jan 10, 2025 | Business Vision & Strategy, Communications & Engagement, Consumer Service, Innovation, Market Research, Insight, Data analysis, Marketing & Brand Building
Here at C3Centricity, we publish books (Winning Customer Centricity, The Winning Secrets Series), articles, online courses and one of the most popular blogs on customer centricity. That’s because we’re passionate about helping companies successfully adopt...
by Denyse Drummon-Dunn | Jan 2, 2024 | Brand Innovation, Innovation, Insight, Leadership
Here at C3Centricity, we publish books (Winning Customer Centricity), articles and training on customer centricity, because we’re passionate about helping companies to successfully adopt a customer-first strategy. Since we founded C3Centricity in early 2011, one...
by Denyse Drummon-Dunn | Sep 26, 2023 | Cornerstone content, Innovation, Leadership, Strategy
How important is innovation in your organisation? You’re missing out on revenue and growth if it is not one of your top three objectives! Innovation isn’t just a buzzword; it’s a critical component of success. Companies that embrace innovation...
by Denyse Drummon-Dunn | Nov 2, 2021 | Analysis, Innovation, Strategy
We all want to succeed, don’t we? Succeed in business and to succeed in our private lives as well. I was recently reminded of a famous and inspiring quote from Winston Churchill’s address to Harrow School in the UK back in 1941. It was certainly one of his...
