Are You Giving What Customers Want Today?
As a dedicated customer centricity champion, just like you, I spend a lot of my time researching what customers want, just like you do too, I hope. In this period of great global unrest, understanding our customers has become more important than ever before. Just a...
13 Most Inspiring Marketing Quotes and Questions to Live By in 2022
Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that will (hopefully) enable you to reach your goals? To meet our objectives, we often look to make changes, large or small, in our organisation. At times like these,...
10 Ways to Immediately Improve Your Customer Centricity
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the changes in our customers’ behaviour following the global covid...
Market Segmentation Strategy: Sell More to Fewer, Better
[vc_row][vc_column][vc_column_text] Businesses often make the mistake of trying to sell to everyone, rather than running a segmentation. Are you guilty of this? Why is this a mistake? Well, if you try to please everyone you end up delighting no one. This is why...