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10 Ways to Improve Customer Centricity Today

10 Ways to Improve Customer Centricity Today

by Denyse Drummon-Dunn | Jul 24, 2022 | Brand, Brand Innovation, Cornerstone content, Insight, Strategy

Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly at the heart of your business in everything you do. But that’s easier said than done because your customers are constantly changing. I think...
Are You Giving What Customers Want Today?

Are You Giving What Customers Want Today?

by Denyse Drummon-Dunn | Jul 3, 2022 | CX, Insight, Strategy

As a dedicated customer centricity champion, just like you, I spend a lot of my time researching what customers want, just like you do too, I hope. In this period of great global unrest, understanding our customers has become more important than ever before. Just a...
13 Most Inspiring Marketing Quotes and Questions to Live By in 2022

13 Most Inspiring Marketing Quotes and Questions to Live By in 2022

by Denyse Drummon-Dunn | Jan 18, 2022 | Brand Innovation, Insight, Leadership

Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that will (hopefully) enable you to reach your goals? To meet our objectives, we often look to make changes, large or small, in our organisation. At times like these,...
10 Ways to Immediately Improve Your Customer Centricity

10 Ways to Immediately Improve Your Customer Centricity

by Denyse Drummon-Dunn | Nov 23, 2021 | Brand, Brand Innovation, Cornerstone content, Insight, Strategy

We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the changes in our customers’ behaviour following the global covid...
Market Segmentation Strategy: Sell More to Fewer, Better

Market Segmentation Strategy: Sell More to Fewer, Better

by Denyse Drummon-Dunn | May 1, 2021 | Analysis, CX, Insight

[vc_row][vc_column][vc_column_text] Businesses often make the mistake of trying to sell to everyone, rather than running a segmentation. Are you guilty of this? Why is this a mistake? Well, if you try to please everyone you end up delighting no one. This is why...
Why UX Design is Vital to User Satisfaction and Ongoing Job Security

Why UX Design is Vital to User Satisfaction and Ongoing Job Security

by Denyse Drummon-Dunn | Nov 5, 2020 | Brand Innovation, CX, Engagement, Insight

One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an improved online experience, people have a lot to gain from the situation. This is why UX design is vital to satisfying our...
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