by Denyse Drummon-Dunn | Jul 24, 2022 | Brand, Brand Innovation, Cornerstone content, Insight, Strategy
Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly at the heart of your business in everything you do. But that’s easier said than done because your customers are constantly changing. I think...
by Denyse Drummon-Dunn | Jul 3, 2022 | CX, Insight, Strategy
As a dedicated customer centricity champion, just like you, I spend a lot of my time researching what customers want, just like you do too, I hope. In this period of great global unrest, understanding our customers has become more important than ever before. Just a...
by Denyse Drummon-Dunn | Jan 18, 2022 | Brand Innovation, Insight, Leadership
Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that will (hopefully) enable you to reach your goals? To meet our objectives, we often look to make changes, large or small, in our organisation. At times like these,...
by Denyse Drummon-Dunn | Nov 23, 2021 | Brand, Brand Innovation, Cornerstone content, Insight, Strategy
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the changes in our customers’ behaviour following the global covid...
by Denyse Drummon-Dunn | May 1, 2021 | Analysis, CX, Insight
[vc_row][vc_column][vc_column_text] Businesses often make the mistake of trying to sell to everyone, rather than running a segmentation. Are you guilty of this? Why is this a mistake? Well, if you try to please everyone you end up delighting no one. This is why...
by Denyse Drummon-Dunn | Nov 5, 2020 | Brand Innovation, CX, Engagement, Insight
One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an improved online experience, people have a lot to gain from the situation. This is why UX design is vital to satisfying our...
