by Denyse Drummon-Dunn | Oct 17, 2019 | Analysis, Cornerstone content, Insight
Are you as busy as I am, as we plan on how we’re going to deliver on all our objectives before year-end? The last quarter of any year is a stressful time indeed, but this post on actionable insights is a must-read if you want to start 2020 ahead of the...
by Denyse Drummon-Dunn | Jan 22, 2019 | Cornerstone content, Insight, MRX
If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learnt over the years for NOT running a market research project, but which are unfortunately still prevalent today. Which, if any, are you guilty of?... by Denyse Drummon-Dunn | Oct 11, 2013 | Analysis, Cornerstone content, Insight, MRX
There’s been a lot of talk recently about New Marketing; how communication is now all about engagement, how the consumer is boss and such like. But there has been very little said about a New Market Research Department! If you’re concerned by this situation, whether...