by Denyse Drummon-Dunn | Jul 12, 2025 | Brand Innovation, Cornerstone content, Customer Centric Business, Innovation, Leadership
Executive Summary Consumers are accelerating past traditional brand innovation, turning TikTok hacks and viral trends into tangible product shifts in the real world. A McKinsey study shows that 75% of Gen Z believe brands are “out of sync.” Simultaneously, the TikTok...
by Denyse Drummon-Dunn | Jun 28, 2025 | Leadership, Market Research, Insight, Data analysis, Strategy, Vision & Strategy
[vc_row][vc_column][vc_column_text]EXECUTIVE SUMMARY: Consumer relevance begins with superior listening. The evidence shows that success belongs to those who can hear consumer needs before consumers fully voice them, precisely the capability that separates market...
by Denyse Drummon-Dunn | Jun 14, 2025 | Career, Cornerstone content, Leadership
[vc_row][vc_column][vc_column_text] Being irreplaceable at work might seem like the ultimate career achievement. But is it really? Picture this: You’re sitting across from your boss during your annual review. She leans forward and says, “Honestly, I...
by Denyse Drummon-Dunn | May 3, 2025 | Career, Leadership, Strategy, Vision & Strategy
Welcome to a new style of blog post from Denyse at C3Centricity. After years of writing about the latest theories and best-practice solutions, I decided it was time to get a little (a lot?) closer to my followers with more personalised and down-to-earth pieces. Let me...
by Denyse Drummon-Dunn | Apr 4, 2025 | Leadership, Strategy
We often assume that industry giants, with their massive budgets and extensive resources, hold all the cards. However, some of the most remarkable success stories of the past decade prove that mid-sized companies can outsmart these giants. Having spent years in global...
by Denyse Drummon-Dunn | Mar 21, 2025 | Career, Cornerstone content, DEI, Leadership
[vc_row][vc_column][vc_column_text]Have you ever watched in dismay as a seemingly unstoppable colleague bounces back from a catastrophic professional failure only to become stronger than before? Or perhaps you’ve wondered why some careers seem to weather storms...
