How Leaders can Successfully Lead a Customer-first Strategy Adoption
As a leader, you know that customer centricity is critical to the success of your business. However, it is not enough to pay lip service to this concept; you must make it an integral part of your company’s culture and business strategy. In this post, we will...
The Power of Emotional Intelligence in Driving Business Growth
Emotional Intelligence, or EQ, has emerged as a critical factor in driving business growth by enabling organisations to develop more meaningful customer relationships. In today’s ever-changing business environment, organisations seek innovative ways to...
Post Covid People are Searching for More Meaningful Connection & Engagement
I know, you probably don’t want to read yet another article about the post-pandemic era. But bear with me; this is about customer connection and engagement. Since covid, people have changed their perspective on many categories. They have also adapted their...
Why a Customer-First Strategy Is Your Best Business Investment
A lot has been written about the benefits to customers of a company that adopts a customer-first approach. But many companies still don’t understand why it is their best business investment for growth as well. So I thought I would (once again) explain why it...