by Denyse Drummon-Dunn | Mar 7, 2023 | Cornerstone content, Leadership, Strategy
[vc_row][vc_column][vc_column_text css=””] I know, you probably don’t want to read yet another article about the post-pandemic era. But bear with me; this is about customer connection and engagement. Since covid, people have changed their perspective...
by Denyse Drummon-Dunn | Feb 21, 2023 | Leadership, Strategy
A lot has been written about the benefits to customers of a company that adopts a customer-first approach. But many companies still don’t understand why it is their best business investment for growth as well. So I thought I would (once again) explain why it...
by Denyse Drummon-Dunn | Feb 7, 2023 | Leadership, Strategy
Rapid market changes are being witnessed in many industries, forcing many companies to adopt a brand new company vision. Just see how Netflix, Amazon, Google, Facebook and Tesla have reinvented themselves in the past few years. And we’ve all seen a freshly hired...
by Denyse Drummon-Dunn | Jan 5, 2023 | Cornerstone content, Leadership, Strategy
Every CEO knows that a stronger customer focus can be the answer to many – dare I say most? – of their business challenges! So why do so many companies continue to struggle in successfully adopting a customer-first strategy and culture? Here are the seven...
by Denyse Drummon-Dunn | Dec 1, 2022 | Cornerstone content, Leadership, Strategy
Every business should strive to improve their customers’ experience with their products and services. Adopting a customer first strategy is therefore often mentioned as a company objective. Unfortunately, it rarely goes beyond the theory in most organisations,...
by Denyse Drummon-Dunn | Jan 18, 2022 | Brand Innovation, Insight, Leadership
Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that will (hopefully) enable you to reach your goals? To meet our objectives, we often look to make changes, large or small, in our organisation. At times like these,...
