by Denyse Drummon-Dunn | Jan 4, 2022 | Leadership, Strategy
Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate our most popular posts on customer centricity that were published on C3Centricity during the year. Just like...
by Denyse Drummon-Dunn | Dec 21, 2021 | Leadership, Strategy
Technology is often seen by marketing as a disruptor of business as usual, but it isn’t. Technology is an enabler of a customer-first strategy, at least when used properly and appropriately. So what is disrupting business as usual? It’s the customer,...
by Denyse Drummon-Dunn | Dec 21, 2021 | Leadership, Strategy
[vc_row][vc_column][vc_column_text] Technology is often seen by marketing as a disruptor of business as usual, but it isn’t. Technology is an enabler of a customer-first strategy, at least when used properly and appropriately. So what is disrupting business as...
by Denyse Drummon-Dunn | Mar 7, 2021 | Brand, Brand Innovation, Cornerstone content, Leadership, Strategy
Did you know that the average tenure of a Head of Marketing continues to fall, reaching just 41 months according to the latest Spencer Stuart research published by the WSJ? It is still one of the shortest average terms of office of any chief in the C-suite, according...
by Denyse Drummon-Dunn | Feb 18, 2021 | Brand, Brand Innovation, Cornerstone content, Leadership
What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don’t they, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning marketing plan is very...
by Denyse Drummon-Dunn | Jan 13, 2021 | Leadership, Strategy
Traditionally C3Centricity publishes a list of the most popular posts about customer centricity on its blog in January and this year is no exception, despite COVID’s extraordinary impact on businesses the world over. Many people were working from home this year,...
