by Denyse Drummon-Dunn | Sep 6, 2025 | Cornerstone content, Customer understanding, Market Research, Insight, Data analysis, Marketing & Brand Building, Target audience, Trends
Executive Summary By 2026, the future of CPG will be shaped by consumer expectations on a number of essential, non-negotiables. Brands that fail to adapt to these, risk not only losing loyalty but watching margins erode. Consumers no longer buy products; they buy...
by Denyse Drummon-Dunn | Jun 28, 2025 | Leadership, Market Research, Insight, Data analysis, Strategy, Vision & Strategy
[vc_row][vc_column][vc_column_text]EXECUTIVE SUMMARY: Consumer relevance begins with superior listening. The evidence shows that success belongs to those who can hear consumer needs before consumers fully voice them, precisely the capability that separates market...
by Denyse Drummon-Dunn | May 17, 2025 | Actionable Insights, Analysis, Analytics & Big Data, Customer understanding, CX, Insight, Market Research, Insight, Data analysis, MRX
Have you noticed how every technology vendor, consultant, and industry publication is telling you that your AI Strategy is the solution to all your business challenges? The pressure to invest heavily in AI capabilities has never been greater for CPG executives. Yet...
by Denyse Drummon-Dunn | Jan 10, 2025 | Business Vision & Strategy, Communications & Engagement, Consumer Service, Innovation, Market Research, Insight, Data analysis, Marketing & Brand Building
Here at C3Centricity, we publish books (Winning Customer Centricity, The Winning Secrets Series), articles, online courses and one of the most popular blogs on customer centricity. That’s because we’re passionate about helping companies successfully adopt...
by Denyse Drummon-Dunn | Nov 26, 2024 | Actionable Insights, Business Vision & Strategy, Cornerstone content, Customer Centric Business, Market Research, Insight, Data analysis
Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that. This approach involves embedding...
by Denyse Drummon-Dunn | Mar 26, 2024 | Business Vision & Strategy, Customer Centric Business, Customer understanding, Market Research, Insight, Data analysis
It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often difficult to prove. They therefore make...
