by Denyse Drummon-Dunn | Sep 20, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building, Packaging
Executive summary Packaging has always been important and yet sorely underused by most companies for communications. But this cannot continue, since it is now a digital touchpoint. With QR code packaging, a shopper can scan and get the answers they need in seconds,...
by Denyse Drummon-Dunn | Sep 6, 2025 | Cornerstone content, Customer understanding, Market Research, Insight, Data analysis, Marketing & Brand Building, Target audience, Trends
Executive Summary By 2026, the future of CPG will be shaped by consumer expectations on a number of essential, non-negotiables. Brands that fail to adapt to these, risk not only losing loyalty but watching margins erode. Consumers no longer buy products; they buy...
by Denyse Drummon-Dunn | Aug 9, 2025 | Analysis, Brand Innovation, Digital marketing, Marketing & Brand Building
Executive Summary (for Busy CPG Leaders) AI adoption is exploding — but the winners are using it for strategy, not just copy. Gartner and Deloitte both show double-digit jumps in enterprise AI deployment, yet most mid-sized CPG brands still park it on low-impact...
by Denyse Drummon-Dunn | Apr 19, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building
[vc_row][vc_column][vc_column_text] There can be no doubt that today’s buyers have evolved into sophisticated decision-makers who demand more than just quality products to achieve consumer loyalty. As we navigate through 2025, the consumer landscape continues to...
by Denyse Drummon-Dunn | Apr 19, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building
There can be no doubt that today’s buyers have evolved into sophisticated decision-makers who demand more than just quality products to achieve consumer loyalty. As we navigate through 2025, the consumer landscape continues to shift at an unprecedented pace,...
by Denyse Drummon-Dunn | Jan 10, 2025 | Business Vision & Strategy, Communications & Engagement, Consumer Service, Innovation, Market Research, Insight, Data analysis, Marketing & Brand Building
Here at C3Centricity, we publish books (Winning Customer Centricity, The Winning Secrets Series), articles, online courses and one of the most popular blogs on customer centricity. That’s because we’re passionate about helping companies successfully adopt...
