Marketing & Brand Building | Denyse Drummond-Dunn

7 Powerful Secrets Explaining How Successful CPG Brands Capture Consumer Loyalty

by Denyse Drummon-Dunn | Apr 19, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building

There can be no doubt that today’s buyers have evolved into sophisticated decision-makers who demand more than just quality products to achieve consumer loyalty. As we navigate through 2025, the consumer landscape continues to shift at an unprecedented pace,...

The Most Popular CPG Posts of 2024 on Consumer Centricity

by Denyse Drummon-Dunn | Jan 10, 2025 | Business Vision & Strategy, Communications & Engagement, Consumer Service, Innovation, Market Research, Insight, Data analysis, Marketing & Brand Building

Here at C3Centricity, we publish books (Winning Customer Centricity, The Winning Secrets Series), articles, online courses and one of the most popular blogs on customer centricity. That’s because we’re passionate about helping companies successfully adopt...

Why Hyper-Personalisation Matters in Delighting Your Consumers

by Denyse Drummon-Dunn | Dec 27, 2024 | Brand Building, Marketing & Brand Building, Target audience

Modern consumers are no longer satisfied with generic experiences. They expect brands to know their preferences, anticipate their needs, and deliver tailored solutions that feel relevant and meaningful. Hyper-personalisation—a strategy that uses advanced analytics,...

Unlocking Customer Loyalty and Trust with Supply Chain and Brand Transparency

by Denyse Drummon-Dunn | Oct 29, 2024 | Business Vision & Strategy, Marketing & Brand Building

As consumers become more informed and discerning, the demand for brand transparency is intensifying, especially in the Consumer Packaged Goods (CPG) industry. People want to understand where their products come from, how they are made, and whether the practices behind...

7 Powerful Secrets Explaining How Successful CPG Brands Capture Consumer Loyalty

The Most Popular CPG Posts of 2024 on Consumer Centricity

Why Hyper-Personalisation Matters in Delighting Your Consumers

Unlocking Customer Loyalty and Trust with Supply Chain and Brand Transparency

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