by Denyse Drummon-Dunn | Apr 19, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building
There can be no doubt that today’s buyers have evolved into sophisticated decision-makers who demand more than just quality products to achieve consumer loyalty. As we navigate through 2025, the consumer landscape continues to shift at an unprecedented pace,...
by Denyse Drummon-Dunn | Apr 19, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building
[vc_row][vc_column][vc_column_text] There can be no doubt that today’s buyers have evolved into sophisticated decision-makers who demand more than just quality products to achieve consumer loyalty. As we navigate through 2025, the consumer landscape continues to...
by Denyse Drummon-Dunn | Jan 10, 2025 | Business Vision & Strategy, Communications & Engagement, Consumer Service, Innovation, Market Research, Insight, Data analysis, Marketing & Brand Building
Here at C3Centricity, we publish books (Winning Customer Centricity, The Winning Secrets Series), articles, online courses and one of the most popular blogs on customer centricity. That’s because we’re passionate about helping companies successfully adopt...
by Denyse Drummon-Dunn | Dec 27, 2024 | Brand Building, Marketing & Brand Building, Target audience
Modern consumers are no longer satisfied with generic experiences. They expect brands to know their preferences, anticipate their needs, and deliver tailored solutions that feel relevant and meaningful. Hyper-personalisation—a strategy that uses advanced analytics,...
by Denyse Drummon-Dunn | Oct 29, 2024 | Business Vision & Strategy, Marketing & Brand Building
As consumers become more informed and discerning, the demand for brand transparency is intensifying, especially in the Consumer Packaged Goods (CPG) industry. People want to understand where their products come from, how they are made, and whether the practices behind...
