MRX | Denyse Drummond-Dunn

Do Less Market Research But Know Much More About Your Customers

by Denyse Drummon-Dunn | Oct 10, 2023 | Analysis, CX, Insight, MRX

Do you always need the market research studies you run? You might have seen a recent post of mine on LinkedIn where I said how frustrated I am with marketers who start with a survey when they have a question, rather than ending with one. If you too have this habit,...

Do Companies Still Benefit From Having a Market Research Department?

by Denyse Drummon-Dunn | Sep 28, 2021 | Analysis, Cornerstone content, MRX

What’s your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends! I am probably in the third camp. Yes, if it is a department that integrates and analyses information from multiple sources, and then...

Ten Reasons Why You Should NOT Conduct Market Research

by Denyse Drummon-Dunn | Jan 22, 2019 | Cornerstone content, Insight, MRX

If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learnt over the years for NOT running a market research project, but which are unfortunately still prevalent today. Which, if any, are you guilty of?...

5 Business Success Factors (So You’re Ready for Anything!)

by Denyse Drummon-Dunn | Jul 27, 2018 | MRX, Scenario Planning, Strategy

We are sweltering in the Northern Hemisphere with record temperatures, so here’s a “cool” idea on how businesses can get ready for anything by applying these success factors. Every winter, the media is full of stories of record snowfalls somewhere in...

Market Research & Insight’s New Role is Customer Centricity Champion

by Denyse Drummon-Dunn | Nov 30, 2015 | MRX

I’ve just returned from a trip to Belgium. Apart from the greater presence of armed military personnel, it was business as usual. On Tuesday, I presented at BAQMaR, the Belgian very innovative and forward-thinking research community. What a fantastic and...

Sourcing and Services Matter: Why Price Alone Won’t get your Customers to Stay

by Denyse Drummon-Dunn | May 5, 2014 | Brand, Brand Innovation, CX, MRX, Strategy

Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more frequent in the last couple of years following the recession. Consumers are today even more price sensitive and are searching for great value...