by Denyse Drummon-Dunn | May 17, 2025 | Actionable Insights, Analysis, Analytics & Big Data, Customer understanding, CX, Insight, Market Research, Insight, Data analysis, MRX
Have you noticed how every technology vendor, consultant, and industry publication is telling you that your AI Strategy is the solution to all your business challenges? The pressure to invest heavily in AI capabilities has never been greater for CPG executives. Yet...
by Denyse Drummon-Dunn | Oct 10, 2023 | Analysis, CX, Insight, MRX
Do you always need the market research studies you run? You might have seen a recent post of mine on LinkedIn where I said how frustrated I am with marketers who start with a survey when they have a question, rather than ending with one. If you too have this habit,...
by Denyse Drummon-Dunn | Sep 28, 2021 | Analysis, Cornerstone content, MRX
What’s your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends! I am probably in the third camp. Yes, if it is a department that integrates and analyses information from multiple sources, and then...
by Denyse Drummon-Dunn | Jan 22, 2019 | Cornerstone content, Insight, MRX
If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learnt over the years for NOT running a market research project, but which are unfortunately still prevalent today. Which, if any, are you guilty of?...
by Denyse Drummon-Dunn | Jul 27, 2018 | MRX, Scenario Planning, Strategy
We are sweltering in the Northern Hemisphere with record temperatures, so here’s a “cool” idea on how businesses can get ready for anything by applying these success factors. Every winter, the media is full of stories of record snowfalls somewhere in... by Denyse Drummon-Dunn | Nov 30, 2015 | MRX
I’ve just returned from a trip to Belgium. Apart from the greater presence of armed military personnel, it was business as usual. On Tuesday, I presented at BAQMaR, the Belgian very innovative and forward-thinking research community. What a fantastic and...
