by Denyse Drummon-Dunn | May 5, 2014 | Brand, Brand Innovation, CX, MRX, Strategy
Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more frequent in the last couple of years following the recession. Consumers are today even more price sensitive and are searching for great value... by Denyse Drummon-Dunn | Oct 11, 2013 | Analysis, Cornerstone content, Insight, MRX
There’s been a lot of talk recently about New Marketing; how communication is now all about engagement, how the consumer is boss and such like. But there has been very little said about a New Market Research Department! If you’re concerned by this situation, whether...
by Denyse Drummon-Dunn | Aug 31, 2012 | Leadership, MRX, Scenario Planning, Strategy
Do you follow trends? I bet you do! Everyone likes talking about the future, imagining what it might hold and then taking pride in seeing that they were “right”, that what they had “predicted” has come true. If this is how you work with trends, then you must read this...
