by Denyse Drummon-Dunn | Mar 8, 2022 | Brand, Brand Innovation, Segmentation
The first step of any business is to identify the category in which they are competing. This may surprise you, but you’d be amazed just how many brands are not in the category they think they are. When was the last time you checked how your customers saw you?...
by Denyse Drummon-Dunn | Feb 8, 2022 | Analysis, CX, Segmentation
I think it’s pretty clear to everyone in business that NOT knowing your target customer costs a lot – sometimes the business itself! (Think Kodak, Nokia, Borders) So let me ask you this; how well do you really know your own target customers? Are they men,...
