How Mid-Sized Companies Outsmart Giants: Learning from Tech and CPG Success Stories
We often assume that industry giants, with their massive budgets and extensive resources, hold all the cards. However, some of the most remarkable success stories of the past decade prove that mid-sized companies can outsmart these giants. Having spent years in global...
Breaking The Glass Ceiling: 7 Essential Truths Smart Women (and Men) Need to Know
After three decades navigating corporate leadership from London’s trading floors to Swiss boardrooms, I’ve discovered why breaking the glass ceiling isn’t enough for smart women (or men)! If you prefer to listen rather than read: The Numbers Tell...
How Influencer Marketing is Redefining Consumer Engagement and Market Success
[vc_row][vc_column][vc_column_text] The consumer packaged goods (CPG) industry is undergoing another profound transformation, driven by the rise of brands expanding their influencer marketing. These ventures, spearheaded by social media personalities, redefine how...
How Influencer Marketing is Redefining Consumer Engagement and Market Success
The consumer packaged goods (CPG) industry is undergoing another profound transformation, driven by the rise of brands expanding their influencer marketing. These ventures, spearheaded by social media personalities, redefine how products are launched, marketed, and...