by Denyse Drummon-Dunn | Jul 27, 2018 | MRX, Scenario Planning, Strategy
We are sweltering in the Northern Hemisphere with record temperatures, so here’s a “cool” idea on how businesses can get ready for anything by applying these success factors. Every winter, the media is full of stories of record snowfalls somewhere in...
by Denyse Drummon-Dunn | Dec 8, 2017 | Brand, Brand Innovation, Strategy
“There may be customers without brands, but there are NO brands without customers!” I am often quoted as saying this and yet I still find most companies spend more time thinking about their brands than their customers, which is alarming to say the least!...
by Denyse Drummon-Dunn | Aug 21, 2017 | Leadership, Strategy
After the mid-year break – and this year it started way sooner thanks to covid-19 – most organisations get into their planning phase for the coming year in earnest. Do you know how you’re going to beat the competition next year? If not, then this...
by Denyse Drummon-Dunn | Mar 21, 2017 | Strategy
[vc_row][vc_column][vc_column_text]Your customers only really care about themselves and your product’s value to them!I’ve been a customer champion for most of my career. But with the likes of Richard Branson saying it’s employees first, customers... by Denyse Drummon-Dunn | May 5, 2014 | Brand, Brand Innovation, CX, MRX, Strategy
Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more frequent in the last couple of years following the recession. Consumers are today even more price sensitive and are searching for great value... by Denyse Drummon-Dunn | Apr 7, 2014 | Analysis, Strategy
Last week I presented at the first Swiss Business Intelligence Day. It was an inspiring conference to attend, with world-class keynote speakers opening the day. They included Professor Stephane Garelli from IMD, Philippe Nieuwbourg from Decideo and Hans Hultgren from...
