Strategy | Denyse Drummond-Dunn

Why You Struggle To Meet Your Business Objectives (And how to Crush them)

by Denyse Drummon-Dunn | Dec 8, 2017 | Brand, Brand Innovation, Strategy

“There may be customers without brands, but there are NO brands without customers!” I am often quoted as saying this and yet I still find most companies spend more time thinking about their brands than their customers, which is alarming to say the least!...

Beat the Competition Next Year (Higher growth, profitability, innovation)

by Denyse Drummon-Dunn | Aug 21, 2017 | Leadership, Strategy

After the mid-year break – and this year it started way sooner thanks to covid-19 – most organisations get into their planning phase for the coming year in earnest. Do you know how you’re going to beat the competition next year? If not, then this...

Customers Care About a Product’s Value, Not How the Company Treats Employees

by Denyse Drummon-Dunn | Mar 21, 2017 | Strategy

Your customers only really care about themselves and your product’s value to them! I’ve been a customer champion for most of my career. But with the likes of Richard Branson saying it’s employees first, customers second, my confidence was beginning...

Sourcing and Services Matter: Why Price Alone Won’t get your Customers to Stay

by Denyse Drummon-Dunn | May 5, 2014 | Brand, Brand Innovation, CX, MRX, Strategy

Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more frequent in the last couple of years following the recession. Consumers are today even more price sensitive and are searching for great value...

Try a New Perspective on Business Intelligence: How to get More Impact & Answers

by Denyse Drummon-Dunn | Apr 7, 2014 | Analysis, Strategy

Last week I presented at the first Swiss Business Intelligence Day. It was an inspiring conference to attend, with world-class keynote speakers opening the day. They included Professor Stephane Garelli from IMD, Philippe Nieuwbourg from Decideo and Hans Hultgren from...

Marketing Information Lost in Translation: How to Save yourself & Rise above the Competition

by Denyse Drummon-Dunn | Mar 24, 2014 | Analytics & Big Data, Market Research & Insight, Marketing, Strategy

A recent report I came across this week shows that 76% of marketers do not use behavioral information in either segmentation analysis or targeting. They have the data, they’re just not taking advantage of it to better identify and then satisfy their consumers....

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Why You Struggle To Meet Your Business Objectives (And how to Crush them)

Beat the Competition Next Year (Higher growth, profitability, innovation)

Sourcing and Services Matter: Why Price Alone Won’t get your Customers to Stay

Try a New Perspective on Business Intelligence: How to get More Impact & Answers

Marketing Information Lost in Translation: How to Save yourself & Rise above the Competition

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