


Top 10 Challenges Facing Companies When They Adopt a Customer-First Strategy
In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy. However, despite this awareness, many companies still struggle to fully embrace customer-centric practices. Numerous...
The Customer Retention Goldmine: How to Keep Customers Happy and Drive Exponential Growth
Customer retention is essential for the long-term success of any business. We all know happy customers are more likely to make repeat purchases, provide positive reviews, and refer others to your business. But how do you keep customers happy? Here are some of the...
4 Ways to Empower Your Employees to Give Outstanding Customer Service
If you’re reading this, then you are probably eager to delight your customers and take your service to new heights. Well, you’re in the right place to learn how to give outstanding customer service. In this article, we will explore four transformative...
Maximising Customer Value: Answering Your Top Questions About Customer Centricity
As a customer-first strategist, I am frequently asked about customer centricity and the value it brings to a business when they adopt the strategy. I, therefore, thought it would be useful to share the topics my clients ask me about most frequently and my responses to...