How Your Business Can Quickly Adopt a Customer First Strategy
Why would you want to quickly adopt a customer first strategy? Well, every few days there seems to be another customer service disaster that fills the newspapers and goes viral on social media. Amongst the most notable recent examples include United’s Flight...
Top 10 Most Popular Articles on Customer Centricity of 2021
Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate our most popular posts on customer centricity that were published on C3Centricity during the year. Just like...
Technology is not a Disruptor, but a Powerful Customer-First Strategy is!
Technology is often seen by marketing as a disruptor of business as usual, but it isn’t. Technology is an enabler of a customer-first strategy, at least when used properly and appropriately. So what is disrupting business as usual? It’s the customer,...
10 Ways to Immediately Improve Your Customer Centricity
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the changes in our customers’ behaviour following the global covid...