by Denyse Drummon-Dunn | May 29, 2022 | Cornerstone content, CX, Strategy
One of my clients, who is following the 50 weekly actions for customer-centric excellence as described in my book Winning Customer Centricity, recently asked me for some ideas on how to better manage their customer co-creation. Working more closely with customers is...
by Denyse Drummon-Dunn | May 15, 2022 | Cornerstone content, CX, Strategy
[vc_row][vc_column][vc_column_text] I was recently asked to speak about how to build relationships with clients, in this case for a realtor association. In preparing for the interview, I got to thinking about customer privacy and how important it is to build a...
by Denyse Drummon-Dunn | May 15, 2022 | Cornerstone content, CX, Strategy
I was recently asked to speak about how to build relationships with clients, in this case for a realtor association. In preparing for the interview, I got to thinking about customer privacy and how important it is to build a mutually beneficial relationship to respect...
by Denyse Drummon-Dunn | Apr 19, 2022 | Strategy
Why would you want to quickly adopt a customer first strategy? Well, every few days there seems to be another customer service disaster that fills the newspapers and goes viral on social media. Amongst the most notable recent examples include United’s Flight...
by Denyse Drummon-Dunn | Jan 4, 2022 | Leadership, Strategy
Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate our most popular posts on customer centricity that were published on C3Centricity during the year. Just like...
by Denyse Drummon-Dunn | Dec 21, 2021 | Leadership, Strategy
Technology is often seen by marketing as a disruptor of business as usual, but it isn’t. Technology is an enabler of a customer-first strategy, at least when used properly and appropriately. So what is disrupting business as usual? It’s the customer,...
