by Denyse Drummon-Dunn | Dec 21, 2021 | Leadership, Strategy
Technology is often seen by marketing as a disruptor of business as usual, but it isn’t. Technology is an enabler of a customer-first strategy, at least when used properly and appropriately. So what is disrupting business as usual? It’s the customer,...
by Denyse Drummon-Dunn | Nov 23, 2021 | Brand, Brand Innovation, Cornerstone content, Insight, Strategy
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the changes in our customers’ behaviour following the global covid...
by Denyse Drummon-Dunn | Nov 2, 2021 | Analysis, Innovation, Strategy
[vc_row][vc_column][vc_column_text] We all want to succeed, don’t we? Succeed in business and to succeed in our private lives as well. I was recently reminded of a famous and inspiring quote from Winston Churchill’s address to Harrow School in the UK back...
by Denyse Drummon-Dunn | Nov 2, 2021 | Analysis, Innovation, Strategy
We all want to succeed, don’t we? Succeed in business and to succeed in our private lives as well. I was recently reminded of a famous and inspiring quote from Winston Churchill’s address to Harrow School in the UK back in 1941. It was certainly one of his...
by Denyse Drummon-Dunn | Aug 3, 2021 | Brand Innovation, Strategy
This is the second part of “The 23 Keys to Creating Raving Fans” post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. Don’t forget that you can download the full white paper using the link at the bottom of this post. In addition to...
by Denyse Drummon-Dunn | Jul 27, 2021 | Strategy
This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. Exceptionally, I am publishing it as two separate posts because its length and value deserve the detail and effort he has put into it. I have been fortunate to have...
