by Denyse Drummon-Dunn | May 27, 2021 | Brand, Brand Innovation, Strategy
Which is more important, brand building or business growth? Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer? Then two years later they brought back the position. At the time, I asked if they were wise or foolhardy to make...
by Denyse Drummon-Dunn | Mar 7, 2021 | Brand, Brand Innovation, Cornerstone content, Leadership, Strategy
Did you know that the average tenure of a Head of Marketing continues to fall, reaching just 41 months according to the latest Spencer Stuart research published by the WSJ? It is still one of the shortest average terms of office of any chief in the C-suite, according...
by Denyse Drummon-Dunn | Jan 31, 2021 | Brand, Brand Innovation, Strategy
Does your company try to cheat your customer? Is it because you think they won’t notice? Or do you believe that enough people are willing to buy your brand for the first time, that you don’t need to worry about getting that second purchase? Either way, you...
by Denyse Drummon-Dunn | Jan 13, 2021 | Leadership, Strategy
Traditionally C3Centricity publishes a list of the most popular posts about customer centricity on its blog in January and this year is no exception, despite COVID’s extraordinary impact on businesses the world over. Many people were working from home this year,...
by Denyse Drummon-Dunn | Oct 8, 2020 | Brand, Brand Innovation, CX, Engagement, Leadership, Strategy
Ever wonder how to get more people talking about your business? It’s simple. Offer them incredible products and services that solve their problems and fulfil their needs and desires. Then when you have converted them into customers, continue to keep them...
by Denyse Drummon-Dunn | Jul 21, 2020 | Analysis, Innovation, Strategy
Although I love quotes, especially about how to succeed, I love success even more. Do you? One of my favourite quotes on the topic of success comes from Winston Churchill during his address to the Harrow School (UK) during WWII in 1941. It was one of his shortest...
