by Denyse Drummon-Dunn | Jun 9, 2020 | Brand Innovation, Engagement, Leadership, Strategy
The title of this week’s post might surprise you. After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a...
by Denyse Drummon-Dunn | Mar 3, 2020 | Leadership, Strategy
I’ve been involved in hundreds of successful project management initiatives over my career. I’ve been the leader, sponsor or team member, which means that each time I had different responsibilities. What they all had in common was the desire to get the project...
by Denyse Drummon-Dunn | Mar 3, 2020 | Leadership, Strategy
[vc_row][vc_column][vc_column_text] I’ve been involved in hundreds of successful project management initiatives over my career. I’ve been the leader, sponsor or team member, which means that each time I had different responsibilities. What they all had in common...
by Denyse Drummon-Dunn | Apr 18, 2019 | Brand, Brand Innovation, Cornerstone content, Strategy
Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can benefit from being regularly challenged by new thinking and ideas. One that stays in my memory for many reasons, was an event I attended in San Jose,...
by Denyse Drummon-Dunn | Dec 18, 2018 | CX, Strategy
This shorter than usual post was inspired by a great question on Quora about how to get new clients. Although my original answer was for a web design company, most of my ideas are relevant whatever industry or profession you are in. I therefore wanted to share my...
by Denyse Drummon-Dunn | Oct 23, 2018 | CX, Strategy
If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and well healthcare’s reputation is not that great. But think again. I was recently in a clinic for surgery and...
