by Denyse Drummon-Dunn | Sep 6, 2025 | Cornerstone content, Customer understanding, Market Research, Insight, Data analysis, Marketing & Brand Building, Target audience, Trends
Executive Summary By 2026, the future of CPG will be shaped by consumer expectations on a number of essential, non-negotiables. Brands that fail to adapt to these, risk not only losing loyalty but watching margins erode. Consumers no longer buy products; they buy...
by Denyse Drummon-Dunn | Dec 27, 2024 | Brand Building, Marketing & Brand Building, Target audience
Modern consumers are no longer satisfied with generic experiences. They expect brands to know their preferences, anticipate their needs, and deliver tailored solutions that feel relevant and meaningful. Hyper-personalisation—a strategy that uses advanced analytics,...
