by Denyse Drummon-Dunn | Jun 28, 2025 | Leadership, Market Research, Insight, Data analysis, Strategy, Vision & Strategy
[vc_row][vc_column][vc_column_text]EXECUTIVE SUMMARY: Consumer relevance begins with superior listening. The evidence shows that success belongs to those who can hear consumer needs before consumers fully voice them, precisely the capability that separates market...
by Denyse Drummon-Dunn | May 3, 2025 | Career, Leadership, Strategy, Vision & Strategy
Welcome to a new style of blog post from Denyse at C3Centricity. After years of writing about the latest theories and best-practice solutions, I decided it was time to get a little (a lot?) closer to my followers with more personalised and down-to-earth pieces. Let me... by Denyse Drummon-Dunn | Mar 10, 2014 | Innovation, Scenario Planning, Strategy, Vision & Strategy
There have been many attempts to dethrone the blond supermodel doll Barbie over her fifty plus years of existence, mostly without much success. The latest endeavour (named Lammilly, after her creator) is different in that Nickolay Lamm is going after co-funding and...
