by Denyse Drummon-Dunn | Dec 2, 2022 | Marketing
Do you want to attract all category users? Of course you do! But that is not as easy as it may seem. Following on from the last post about identifying the category in which you are competing, you also need to know the sub-category of your brand. Category users are not...
by Denyse Drummon-Dunn | Dec 1, 2022 | Cornerstone content, Leadership, Strategy
Every business should strive to improve their customers’ experience with their products and services. Adopting a customer first strategy is therefore often mentioned as a company objective. Unfortunately, it rarely goes beyond the theory in most organisations,...
