Is Your Customer Journey Painless, Seamless and Effortless?
Turning your customers into raving fans means not just providing them with products and services that satisfy. In order to ensure that your customers are attracted, delighted and above all, retained, you also have to make their purchase journey as painless as...
7 Reasons Why Your Customer First Strategy Adoption Will Fail!
Every CEO knows that a stronger customer focus can be the answer to many – dare I say most? – of their business challenges! So why do so many companies continue to struggle in successfully adopting a customer-first strategy and culture? Here are the seven...
Get to Know Your Customers Better
If you have a business, then you are working in a category and industry. But are you sure you’ve identified the category correctly? I am amazed how many brands think they are competing in the wrong category. So how do you check? Well, start by reviewing everything you...