by Denyse Drummon-Dunn | Feb 7, 2023 | Leadership, Strategy
Rapid market changes are being witnessed in many industries, forcing many companies to adopt a brand new company vision. Just see how Netflix, Amazon, Google, Facebook and Tesla have reinvented themselves in the past few years. And we’ve all seen a freshly hired...
by Denyse Drummon-Dunn | Feb 2, 2023 | Customer understanding
Turning your customers into raving fans means not just providing them with products and services that satisfy. In order to ensure that your customers are attracted, delighted and above all, retained, you also have to make their purchase journey as painless as...
by Denyse Drummon-Dunn | Jan 5, 2023 | Cornerstone content, Leadership, Strategy
Every CEO knows that a stronger customer focus can be the answer to many – dare I say most? – of their business challenges! So why do so many companies continue to struggle in successfully adopting a customer-first strategy and culture? Here are the seven...
by Denyse Drummon-Dunn | Jan 2, 2023 | Customer understanding
If you have a business, then you are working in a category and industry. But are you sure you’ve identified the category correctly? I am amazed how many brands think they are competing in the wrong category. So how do you check? Well, start by reviewing everything you...
by Denyse Drummon-Dunn | Dec 2, 2022 | Marketing
Do you want to attract all category users? Of course you do! But that is not as easy as it may seem. Following on from the last post about identifying the category in which you are competing, you also need to know the sub-category of your brand. Category users are not...
