by Denyse Drummon-Dunn | May 31, 2025 | Brand Innovation, Customer Centric Business
Inclusive innovation isn’t a department. It’s not a job title or a laminated poster on a wall. It’s a system. And like all systems, it either amplifies insights from across the business—or quietly silences them. Right now, too many organisations are falling into a...
by Denyse Drummon-Dunn | May 17, 2025 | Actionable Insights, Analysis, Analytics & Big Data, Customer understanding, CX, Insight, Market Research, Insight, Data analysis, MRX
Have you noticed how every technology vendor, consultant, and industry publication is telling you that your AI Strategy is the solution to all your business challenges? The pressure to invest heavily in AI capabilities has never been greater for CPG executives. Yet...
by Denyse Drummon-Dunn | May 3, 2025 | Career, Leadership, Strategy, Vision & Strategy
Welcome to a new style of blog post from Denyse at C3Centricity. After years of writing about the latest theories and best-practice solutions, I decided it was time to get a little (a lot?) closer to my followers with more personalised and down-to-earth pieces. Let me...
by Denyse Drummon-Dunn | Apr 19, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building
[vc_row][vc_column][vc_column_text] There can be no doubt that today’s buyers have evolved into sophisticated decision-makers who demand more than just quality products to achieve consumer loyalty. As we navigate through 2025, the consumer landscape continues to...
by Denyse Drummon-Dunn | Apr 19, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building
There can be no doubt that today’s buyers have evolved into sophisticated decision-makers who demand more than just quality products to achieve consumer loyalty. As we navigate through 2025, the consumer landscape continues to shift at an unprecedented pace,...
by Denyse Drummon-Dunn | Apr 4, 2025 | Leadership, Strategy
We often assume that industry giants, with their massive budgets and extensive resources, hold all the cards. However, some of the most remarkable success stories of the past decade prove that mid-sized companies can outsmart these giants. Having spent years in global...
by Denyse Drummon-Dunn | Mar 21, 2025 | Career, Cornerstone content, DEI, Leadership
[vc_row][vc_column][vc_column_text]Have you ever watched in dismay as a seemingly unstoppable colleague bounces back from a catastrophic professional failure only to become stronger than before? Or perhaps you’ve wondered why some careers seem to weather storms...
by Denyse Drummon-Dunn | Mar 21, 2025 | Career, Cornerstone content, DEI, Leadership
Have you ever watched in dismay as a seemingly unstoppable colleague bounces back from a catastrophic professional failure only to become stronger than before? Or perhaps you’ve wondered why some careers seem to weather storms that sink others? The difference...
by Denyse Drummon-Dunn | Mar 7, 2025 | Career, Engagement, Leadership, Strategy
After three decades navigating corporate leadership from London’s trading floors to Swiss boardrooms, I’ve discovered why breaking the glass ceiling isn’t enough for smart women (or men)! If you prefer to listen rather than read: The Numbers Tell...
by Denyse Drummon-Dunn | Feb 22, 2025 | Brand Innovation, Cornerstone content, Engagement, Leadership, Strategy
[vc_row][vc_column][vc_column_text] The consumer packaged goods (CPG) industry is undergoing another profound transformation, driven by the rise of brands expanding their influencer marketing. These ventures, spearheaded by social media personalities, redefine how... 