The Most Popular CPG Posts of 2024 on Consumer Centricity
Here at C3Centricity, we publish books (Winning Customer Centricity, The Winning Secrets Series), articles, online courses and one of the most popular blogs on customer centricity. That’s because we’re passionate about helping companies successfully adopt...
Why Hyper-Personalisation Matters in Delighting Your Consumers
Modern consumers are no longer satisfied with generic experiences. They expect brands to know their preferences, anticipate their needs, and deliver tailored solutions that feel relevant and meaningful. Hyper-personalisation—a strategy that uses advanced analytics,...
Transforming Your Competitive Advantage with Radical Consumer Centricity
Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that. This approach involves embedding...
The Ultimate Leadership Guide to Creating a Winning Consumer-First Culture
Claiming to be “consumer-centric” is simple; executing it effectively requires a fundamental shift in leadership and company culture. Many leaders believe they prioritise consumers, yet their strategies often miss the mark due to a lack of meaningful...
Unlocking Customer Loyalty and Trust with Supply Chain and Brand Transparency
As consumers become more informed and discerning, the demand for brand transparency is intensifying, especially in the Consumer Packaged Goods (CPG) industry. People want to understand where their products come from, how they are made, and whether the practices behind...
Top 10 Challenges of Mid-Sized CPG Companies: Insights, Statistics and Real-World Solutions
Executives and business owners of mid-sized CPG companies face a unique set of challenges that differ from those of startups or larger enterprises. These challenges stem from the need to balance growth, operations, and innovation while competing with both larger firms...
Twenty Ways to Delight Your Customers: Transforming Satisfaction into Loyalty
Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal advocates? With fewer and...
The New Strategic Growth Blueprint for Successfully Reimagining Market Research
It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often difficult to prove. They therefore make...