by Denyse Drummon-Dunn | May 2, 2023 | Cornerstone content, Leadership, Strategy
The business world has significantly shifted in recent years, and I, for one, am excited to see so many companies adopting a customer-first strategy. However, like any strategy, a customer-first approach has pros and cons. Therefore I thought it would be helpful to...
by Denyse Drummon-Dunn | Apr 18, 2023 | Leadership, Strategy
[vc_row][vc_column][vc_column_text]As a leader, you know that customer centricity is critical to the success of your business.However, it is not enough to pay lip service to this concept; you must make it an integral part of your company’s culture and business...
by Denyse Drummon-Dunn | Apr 4, 2023 | Cornerstone content, Leadership, Strategy
[vc_row][vc_column][vc_column_text] Emotional Intelligence, or EQ, has emerged as a critical factor in driving business growth by enabling organisations to develop more meaningful customer relationships. In today’s ever-changing business environment,...
by Denyse Drummon-Dunn | Apr 4, 2023 | Cornerstone content, Leadership, Strategy
Emotional Intelligence, or EQ, has emerged as a critical factor in driving business growth by enabling organisations to develop more meaningful customer relationships. In today’s ever-changing business environment, organisations seek innovative ways to...
by Denyse Drummon-Dunn | Apr 4, 2023 | Marketing
I’ve just returned from running a two-day workshop in Japan. The topic was “Developing Actionable Insights for Impact”. One of the things that I loved about this workshop was that it wasn’t only for Market Research and Insight (MRI) specialists;...
by Denyse Drummon-Dunn | Mar 23, 2023 | Brand, Brand Innovation, Cornerstone content, Engagement
Everyone seems to be talking about the impact of AI (artificial intelligence) and ML (machine learning) these days. As if ChatGPT wasn’t enough to get everyone excited, OpenAI surpassed itself by upgrading to ChatGPT4! And competitors are forced to launch their...
by Denyse Drummon-Dunn | Mar 7, 2023 | Cornerstone content, Leadership, Strategy
[vc_row][vc_column][vc_column_text css=””] I know, you probably don’t want to read yet another article about the post-pandemic era. But bear with me; this is about customer connection and engagement. Since covid, people have changed their perspective...
by Denyse Drummon-Dunn | Mar 7, 2023 | Cornerstone content, Leadership, Strategy
I know, you probably don’t want to read yet another article about the post-pandemic era. But bear with me; this is about customer connection and engagement. Since covid, people have changed their perspective on many categories. They have also adapted their...
by Denyse Drummon-Dunn | Mar 2, 2023 | Customer understanding
How well do you know your customers – really? Here is a useful checklist of 13 facts you need to gather in order to know your customers as well as you should. As you go through it, make a note of information that is still lacking in your customer persona – and if you...
by Denyse Drummon-Dunn | Feb 21, 2023 | Leadership, Strategy
A lot has been written about the benefits to customers of a company that adopts a customer-first approach. But many companies still don’t understand why it is their best business investment for growth as well. So I thought I would (once again) explain why it...