The Little Known Disadvantages of a Customer-first Strategy
The business world has significantly shifted in recent years, and I, for one, am excited to see so many companies adopting a customer-first strategy. However, like any strategy, a customer-first approach has pros and cons. Therefore I thought it would be helpful to...
Lead a Customer-First Transformation: What Great Leaders Do
[vc_row][vc_column][vc_column_text]As a leader, you know that customer centricity is critical to the success of your business.However, it is not enough to pay lip service to this concept; you must make it an integral part of your company’s culture and business...
The Power of Emotional Intelligence in Driving Business Growth
[vc_row][vc_column][vc_column_text] Emotional Intelligence, or EQ, has emerged as a critical factor in driving business growth by enabling organisations to develop more meaningful customer relationships. In today’s ever-changing business environment,...
The Power of Emotional Intelligence in Driving Business Growth
Emotional Intelligence, or EQ, has emerged as a critical factor in driving business growth by enabling organisations to develop more meaningful customer relationships. In today’s ever-changing business environment, organisations seek innovative ways to...
How to Grow Brands Successfully with Actionable Insights
I’ve just returned from running a two-day workshop in Japan. The topic was “Developing Actionable Insights for Impact”. One of the things that I loved about this workshop was that it wasn’t only for Market Research and Insight (MRI) specialists;...
The Promise of AI and ML to Take Digital Marketing to the Next Level
Everyone seems to be talking about the impact of AI (artificial intelligence) and ML (machine learning) these days. As if ChatGPT wasn’t enough to get everyone excited, OpenAI surpassed itself by upgrading to ChatGPT4! And competitors are forced to launch their...
Post Covid People are Searching for More Meaningful Connection & Engagement
[vc_row][vc_column][vc_column_text css=””] I know, you probably don’t want to read yet another article about the post-pandemic era. But bear with me; this is about customer connection and engagement. Since covid, people have changed their perspective...
Post Covid People are Searching for More Meaningful Connection & Engagement
I know, you probably don’t want to read yet another article about the post-pandemic era. But bear with me; this is about customer connection and engagement. Since covid, people have changed their perspective on many categories. They have also adapted their...