by Denyse Drummon-Dunn | Nov 5, 2023 | Customer First Strategy
Aiming for customer satisfaction is not a good business objective today. While Customer centricity has become the essential strategy for all businesses, and industries, too many aim for customer satisfaction rather than delight. Why? Because it’s easier! Now it...
by Denyse Drummon-Dunn | Sep 5, 2023 | Customer First Strategy
The advent of digital in the early 80’s, forced companies to take a serious look at their brand building and marketing strategies. Many realised that it was time for a major overhaul of their primarily outbound strategies. Consumers no longer appreciated being...
by Denyse Drummon-Dunn | Jun 5, 2023 | Customer First Strategy
In recent years, the business world has shifted significantly towards adopting a customer-first strategy. While there are clear advantages to this approach, there are also downsides that must be considered. In this article, we will explore both the advantages and...
by Denyse Drummon-Dunn | Sep 2, 2022 | Customer First Strategy
Success comes from adopting a customer first strategy. It’s as simple and as that! Over my career I have been lucky enough in each of my positions, to speak to a lot of customers from around the world. In fact, I have spoken to people in 127 countries to date –...
