The New Strategic Growth Blueprint for Successfully Reimagining Market Research
It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often difficult to prove. They therefore make...
The 5 Essential Rules of Customer Observation for Greater Business Success
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately under-utilised tool these days for greater understanding. It is, therefore, not surprising that most...
5 Rules to Easily Take Local Brands to Global Success
What does it take to repeat the great results you’ve had at market level when you expand across regions? Here are my five rules to easily take local brands to global success: 1. Understand market differences and how they’re changing Find out as much as possible about...
Excite Your Customers with More than Great Products and Services
In today’s fast-paced and highly competitive marketplace, it’s no longer enough to satisfy your customers – if it ever was! The bar of customer expectations has been raised and continues to rise. Companies must strive to deliver more than great...