How to Grow Brands Successfully with Actionable Insights
I’ve just returned from running a two-day workshop in Japan. The topic was “Developing Actionable Insights for Impact”. One of the things that I loved about this workshop was that it wasn’t only for Market Research and Insight (MRI) specialists;...
You Can’t Attract All Category Users!
Do you want to attract all category users? Of course you do! But that is not as easy as it may seem. Following on from the last post about identifying the category in which you are competing, you also need to know the sub-category of your brand. Category users are not...