by Denyse Drummon-Dunn | Aug 5, 2023 | Customer understanding, Marketing
What does it take to repeat the great results you’ve had at market level when you expand across regions? Here are my five rules to easily take local brands to global success: 1. Understand market differences and how they’re changing Find out as much as possible about...
by Denyse Drummon-Dunn | Apr 4, 2023 | Marketing
I’ve just returned from running a two-day workshop in Japan. The topic was “Developing Actionable Insights for Impact”. One of the things that I loved about this workshop was that it wasn’t only for Market Research and Insight (MRI) specialists;...
by Denyse Drummon-Dunn | Dec 2, 2022 | Marketing
Do you want to attract all category users? Of course you do! But that is not as easy as it may seem. Following on from the last post about identifying the category in which you are competing, you also need to know the sub-category of your brand. Category users are not...
by Denyse Drummon-Dunn | Nov 2, 2022 | Marketing
When you launched your last brand or variant, how did you decide which segment to go after? I bet you chose to target the biggest group of customers, didn’t you! Well maybe you were right; but more likely you were not! Here’s why. There are a number of things... by Denyse Drummon-Dunn | Mar 24, 2014 | Analytics & Big Data, Market Research & Insight, Marketing, Strategy
A recent report I came across this week shows that 76% of marketers do not use behavioral information in either segmentation analysis or targeting. They have the data, they’re just not taking advantage of it to better identify and then satisfy their consumers.... by Denyse Drummon-Dunn | Feb 24, 2014 | Brand Building, Connecting with customers, Information, Information integration, Insights, Knowledge, Market research, Market Research & Insight, Marketing, Strategy, Understanding
I’ve just come back from IIeX-EU (Insight Innovation Exchange – Europe) in Amsterdam, and my head is full of exciting new things to experiment. It’s strange what happens to our brains when we have the chance to get away from the office and THINK! We...
